Distinct branding for expanding Parchment stores

When we began working with Parchment Stores almost two years ago there were just 5 stores.

Now they have a clear retail proposition and offer in 15 stores in leading UK shopping centres, a distinct brand footprint and an on-line store. We’ve also been helping on aspects of business development and infrastructure.

The latest store at the new Glasgow Silverburn centre will complete the store-opening plan for this year.


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20/11/2007 in Our work for clients, Parchment Stores | | Comments (0) | TrackBack (0)

Hoe, Hoe, Hoe!

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I haven't been in Plymouth for a couple of years, but after visiting today with a client, there is no doubt all the new construction has created a more vibrant and modern city.

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Whilst the new College of Art and Drake Circus shopping mall may not have won any architectural awards-indeed they sparked much controversy- you feel that this is a city with more confidence and pride as a result of the makeover. Fresh ideas sparking rejuvenation.

I agree with the retailers too –it’s an outstanding centre.

03/07/2007 in Parchment Stores, Retail perspectives | | Comments (0) | TrackBack (0)