Chris's Blog

Head First launches Zerostress spring campaign...

Our Spring campaign for premium German furniture manufacturer Himolla Zerostress launches this week with a website promotion, national door drop, and press campaign.

Working in collaboration with Acumen Partners, and Blue Moon Creative we've created an integrated national promotion for leading Zerostress retailers around the first special edition luxury leather recliner, the White Avon.

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Head First Marketing & PR, Gloucestershire. We get your news into the press.

New Special Edition Zerostress recliner from Himolla

From our Press Office

The White Avon is the first ever special edition Zerostress recliner offered in the UK by renowned German furniture maker Himolla, and represents exceptional value for money.

Created in pure white luxury leather, this ergonomic recliner and footstool were created to specifically complement the contemporary home of today.

What’s more, this ergonomic recliner is engineered to reduce pressure on your intervertebral disks, offering lasting comfort and total relaxation.

Patented tilt and slide German technology means the chair responds spontaneously to bodyweight movements, making it unique, and ensuring total comfort and relaxation.

The White Avon is priced at £999. This represents a £300 saving on a chair and footstool of an equivalent specification from Zerostress.

To locate a participating retailer call 01432 342 875 or go to www.zerostress-uk.co.uk

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Direct marketing kicks off Zerostress's 2008 campaign

Just putting the finishing touches to the first tranch of advertising supporting Himolla Zerostress furniture. This year will see their biggest investment to date in the UK market with a whole range of marketing activities planned by Head First to drive sales of these luxury German leather recliners.

This initial advertising coincides with the first promotional period of the year and the Interiors Birmingham Show at the NEC this coming weekend.

The direct marketing campaign kicks off this Saturday in the Daily Mail and includes both print and web advertising using the Daily Mail online and pay per click.

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