Read all about it! But where?

Visitors to online newspaper sites are at an all time high, and we know that it’s a viable route to market for advertisers-our clients can attest to it.

This is how Hitwise ranked them: -

(Source: Hitwise)

But interestingly is it editorial that is attracting traffic rather than hard news? Maybe the BBC could tell us?

Historically magazines online are a different proposition. We still prefer to stand and read in Smiths, Borders or a supermarket, and indulge ourselves in our favourites when we want a bit of ‘me time’.

A new site launched in the US could change that. Called Alltop it allows web browsers to pick and choose articles and features by interest category, from a virtual rack. Click here to see what you think.

It’s got a lot of hype over there-but I still need to be convinced. Give me the mag to browse every time.

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Head First Marketing & PR, Gloucestershire.