The art of persuasion

Interesting article by Ogilvy honcho Rory Sutherland (apparently inspired by retro TV series Mad Men) in this week's Spectator about the value that marketing can bring to issues, problems and even politics, through its focus on understanding people rather than process, and its willingness to communicate and transact with them through their mediums of choice.

Click here for all our stories
Click here to see all posts and links
Head First Marketing & Public Relations, Gloucestershire.