Online continues to grow despite tough times

E-marketer suggests online advertising will rise this year to £3.4 billion, and will enjoy double-digit growth to 2010.

They say ‘because online channels are more accountable and cheaper than television, print and other traditional media, they can help advertisers to boost brand and market share even when money is tight’.

Search takes the lion’s share. 50% of all online spend in 2006, increasing to 60% in 2007.

This data is released at a time when IMRG and Capgemini indicate that UK Internet users are spending more online than ever. £42 million in February, equating to £69 per person. 46% up on a year ago.

The current economic climate is challenging, especially in retail, however, online would appear to be one of the most resilient routes to market.

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Head First Marketing & PR, Gloucestershire.

(Photo hat-tip Morgue File)