Merry Christmas and Thank you

In amongst all the e-mails from traders reminding me of their great Xmas offers, last delivery dates for Xmas and opening times over the holiday period, came the e-mail below from Abe Books.

How nice to receive a simple message wishing me a Merry Christmas, thanking me for my custom, reminding me of their great service.

More effective and motivating than all the reminders RE: 'Our biggest ever sale is now on', that keep dropping into my in-box.