A searching question

Launching an e-commerce site for a client has me caught up in the world of Search Engine Optimisation (SEO if you are looking for a TLA- three letter acronym).

I’ve always considered SEO to be the cyber equivalent of quackery, except that the Medicine Men of the internet talk about algorithms, tags, plug-ins, metas and google dancing.

Heady stuff.

My take is that it is all about understanding people and how they search. Finding the right keywords is the answer. Spend longer on that than anything else. Then let the technology do its thing.

This Hitwise report on paid and organic searching is also interesting. However,‘digital natives’ search differently than ‘digital immigrants’.

Just ask your kids- when you can get them off MSN or Bebo.